This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You. Please read this Privacy Policy before using Our Services or submitting Personal Information to Us. This Privacy Policy covers the operation of PTR and, except when otherwise specifically stated in connection with a particular activity, applies to any information collected by PTR about You, including any and all information provided or collected on www.rentptr.com, other websites, mobile applications, Devices, platforms, phone, email, chat, or text message communications, PTR pages or ads on social media networks, or other online and offline service that displays, links to, or references this Privacy Policy (collectively referred to as the “Service”).
Residents of some U.S. states may have certain rights with respect to the collection, processing, and disclosure of their Personal Information. For more information, please see Our U.S. State Supplemental Privacy Notice below.
By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.
The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.
For the purposes of this Privacy Policy:
Other terms used herein that are defined under the CCPA shall have the meanings afforded to them in the CCPA, whether or not capitalized unless context indicates otherwise.
We collect two types of Personal Information from You: (1) Personal Information provided by You when You interact with Us; and (2) Personal Information passively collected from You when You use Our Services.
Personal Information
While using Our Service, send Us an email, interact with PTR social media accounts, or otherwise interact with Us, We may ask You to provide Us with certain Personal Information that can be used to contact or identify You. This may include, but is not limited to:
Usage Data, such as:
Information from Third-Party Social Media Services
The Company allows You to create an account and log in to use the Service through the following Third-party Social Media Services:
If You decide to register through or otherwise grant Us access to a Third-Party Social Media Service, We may collect Personal data that is already associated with Your Third-Party Social Media Service's account, such as Your name, Your email address, Your activities or Your contact list associated with that account.
You may also have the option of sharing additional information with the Company through Your Third-Party Social Media Service's account. If You choose to provide such information and Personal Information, during registration or otherwise, You are giving the Company permission to use, share, and store it in a manner consistent with this Privacy Policy.
Tracking Technologies and Cookies
We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:
The Company may use Personal Information for operational purposes and for one or more of the following purposes:
We may share Your Personal Information in the following situations:
In addition to disclosures above, the Company uses remarketing services to advertise to You after You accessed or visited Our Service. We and Our third-party vendors use cookies and non-cookie technologies to help Us recognize Your Device and understand how You use Our Service so that We can improve Our Service to reflect Your interests and serve You advertisements that are likely to be of more interest to You.
These third-party vendors collect, store, use, process and transfer information about Your activity on Our Service in accordance with their Privacy Policies and to enable Us to:
Some of these third-party vendors may use non-cookie technologies that may not be impacted by browser settings that block cookies. Your browser may not permit You to block such technologies. You can use the following third-party tools to decline the collection and use of information for the purpose of serving You interest-based advertising:
You may opt-out of all personalized advertising by enabling privacy features on Your mobile device such as Limit Ad Tracking (iOS) and Opt Out of Ads Personalization (Android). See Your mobile device Help system for more information. The third parties we may use to perform these services are noted below:
Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of Our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.
You can opt-out of having made Your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. For more information regarding how You can opt-out of Google Analytics data collection, please visit https://tools.google.com/dlpage/gaoptout. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity.
For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy
Google Ads (AdWords)
Google Ads (AdWords) remarketing service is provided by Google Inc.
You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/ads
Google also recommends installing the Google Analytics Opt-out Browser Add-on - https://tools.google.com/dlpage/gaoptout - for Your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.
For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy
Pardot (Salesforce Marketing Automation)
We use Pardot, a marketing automation platform provided by Salesforce, to help Us understand visitor behavior and improve the experience on Our website. Pardot uses cookies and tracking technologies to collect information such as page views, form submissions, and IP addresses.
You can control Your cookie preferences, including Pardot tracking, through the cookie consent banner on Our website. By adjusting Your settings or declining non-essential cookies, You can opt out of Pardot tracking.
To learn more about Salesforce’s privacy practices, visit their Privacy Policy page: https://www.salesforce.com/company/privacy/
For more information on Pardot cookies and tracking, visit: https://help.salesforce.com/s/articleView?id=sf.pardot_basics_cookies.htm
Microsoft Clarity
We use Microsoft Clarity to better understand how users interact with Our website and to improve the overall user experience. Clarity uses cookies and other tracking technologies to capture usage data such as mouse movements, clicks, scrolling, and page navigation.
All data collected is anonymous and used strictly for analytical purposes. You can opt out of Clarity tracking by managing Your cookie preferences through Our website’s cookie consent banner.
To learn more about Microsoft Clarity’s data practices, please visit:
https://privacy.microsoft.com/en-Us/privacystatement
https://clarity.microsoft.com/terms
Bing Ads Remarketing
Bing Ads remarketing service is provided by Microsoft Inc.
You can opt-out of Bing Ads interest-based ads by following their instructions: https://advertise.bingads.microsoft.com/en-Us/resources/policies/personalized-ads
You can learn more about the privacy practices and policies of Microsoft by visiting their Privacy Policy page: https://privacy.microsoft.com/en-Us/PrivacyStatement
Facebook remarketing service is provided by Facebook Inc.
You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/help/516147308587266
To opt-out from Facebook's interest-based ads, follow these instructions from Facebook: https://www.facebook.com/help/568137493302217
Facebook adheres to the Self-Regulatory Principles for Online Behavioural Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA http://www.aboutads.info/choices/, the Digital Advertising Alliance of Canada in Canada http://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe http://www.youronlinechoices.eu/, or opt-out using Your mobile device settings.
For more information on the privacy practices of Facebook, please visit Facebook's Data Policy: https://www.facebook.com/privacy/explanation
SMS / Text Message Communications
If You provide Us with Your mobile phone number and opt in to receive text messages, We may use Your information to communicate with You via SMS (text messages) for business-related purposes, including but not limited to fleet rental and sales inquiries, pricing and availability updates, quotes and contract coordination, delivery or pickup updates, maintenance or service notifications, account-related updates, and other communications related to Your relationship with Premier Truck Rental.
By opting in to receive SMS messages, You consent to receive recurring text messages from Us. Message frequency may vary based on Your interactions with Our sales, service, or account teams. Message and data rates may apply depending on Your mobile carrier. Messages may be sent using automated or manual messaging systems. Consent to receive SMS messages is not a condition of any purchase or rental.
You may opt out of receiving SMS messages at any time by replying STOP to any message. After You send STOP, You will receive a confirmation message and will no longer receive SMS messages from Us unless You opt in again. For assistance, You may reply HELP or contact Us using the information provided below.
We use mobile phone numbers solely for communications related to Our services. We do not sell or share mobile phone numbers with third parties for their independent marketing purposes. For more information about how We collect, use, and protect Personal Information, please review this Privacy Policy.
The Company will retain Your Personal and Usage Information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal and Usage Information to the extent necessary to comply with Our legal obligations (for example, if We are required to retain Your data to comply with applicable laws), resolve disputes, and enforce Our legal agreements and policies.
Your information, including Personal and Usage Information, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.
The security of Your Personal Information and Usage Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Information and Usage Data, We cannot guarantee its absolute security. Any information You choose to disclose to Us is done at Your own risk.
Our Service may contain links to other websites and embedded content that comes from other websites and services. We are not responsible for the privacy practices or the content of these other websites or companies or their data collection practices. You should check the privacy policies of these other websites and companies when providing Personal Information or to find out what other information they collect, whether while on their platform or website or in relation to links, buttons, or embedded media.
Protecting the privacy of children is very important to Us. Our Services are not intended for children under age 13 and are not designed to attract the attention of anyone under age 13. Further, for compliance with the Children’s Online Privacy Protection Act of 1998, We do not knowingly collect Personal Information of children under age 13. If You are a parent or guardian and believe We have information regarding Your child in error, please contact Us immediately at privacy@rentptr.com, so that We can make reasonable efforts to promptly remove all Personal Information relating to the child from Our systems.
We may update Our Privacy Policy from time to time. When We do so, We will post the new Privacy Policy on this page. This Privacy Policy was last updated and is effective on May 14, 2025.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
If You have any questions about this Privacy Policy, You can contact Us at privacy@rentptr.com
This Supplemental Notice for California residents (“Supplemental Notice”) supplements the information contained in Our Privacy Policy and it applies solely to residents of the State of California. This Supplemental Notice explains Your rights under the CCPA.
Please note that this Supplemental Notice does not apply to individuals with whom We interact in an employment-related context.
The definitions in the Privacy Policy apply to this Supplemental Notice. Other terms used herein that are defined under the CCPA shall have the meanings afforded to them in the CCPA, whether or not capitalized unless context indicates otherwise.
We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular Consumer or Device. The following is a list of categories of Personal Information which We may collect or may have been collected from California residents within the last twelve (12) months:
We retain each category of Personal Information listed above for the time needed to fulfill Our legitimate and lawful business purposes and comply with applicable regulations.
We obtain the categories of Personal Information listed above from the following categories of sources:
We may use or disclose Personal Information We collect for "business purposes" or "commercial purposes" (as defined under the CCPA), which may include the following examples:
We disclose, and in the last twelve (12) months may have disclosed, the categories of Personal Information (described in the table below) for the purposes listed immediately above in the “Purpose for Collection, Processing, and Disclosure of Personal Information” section as follows:
We Sell and Share, and have Sold and Shared in the past twelve months, Personal Information as described in the categories in the table below for reasons such as: to analyze and better understand Consumers’ needs, preferences, and interests; to advertise and market Our products and Services; to improve the functionality of Our Service; and to contact Consumers regarding products or services that may be of interest.
Categories of Non-Affiliated Persons to Whom We Have Disclosed This Category of Information for a Business Purpose:
Categories of Third parties with Whom This Category of Personal Information is Sold and/or Shared:
Please note that the categories in the table above are defined within the CCPA. This does not mean that all examples of that category of Personal Information listed in the CCPA were in fact collected, disclosed, or sold by Us, but reflects Our good faith belief to the best of Our knowledge that some of that information from the applicable category may be and may have been collected, disclosed, or shared for value in return. For example, certain categories of Personal Information would only be collected if You provided such Personal Information directly to Us.
Residents of California have the right to opt-out of the Sale and Sharing of their Personal Information and can do so by contacting Us at privacy@rentptr.com, by calling Us toll free at (844) 245-3338.
We do not knowingly collect Personal Information from minors under the age of 16 through Our Service.
If You have reason to believe that a child under the age of 13 (or 16) has provided Us with Personal Information, please contact Us at privacy@rentptr.com, with sufficient detail to enable Us to delete that information.
We recognize opt-out preference signals that We are required to recognize for compliance with applicable law. Where required by the CCPA, We treat such opt-out preference signals as a valid request to opt-out of sale and sharing as applicable, for the browser or device through which the signal is sent and any Consumer profile We have associated with that browser or device, including pseudonymous profiles. Further, if We know the identity of the Consumer from the opt-out preference signal, We will also treat the opt-out preference signal as a valid request to opt out of sale and sharing for such Consumer. Consumers may use opt-out preference signals by downloading or otherwise activating them for use on supported browsers and setting them to send opt-out preference signals to websites they visit.
The CCPA provides California residents with specific rights regarding their Personal Information. If You are a resident of California, You have the following rights:
In order to exercise any of Your rights under the CCPA, and if You are a California resident, You can contact Us at privacy@rentptr.com or call Us at (844) 245-3338 or click here. You may also exercise Your rights to Opt-Out of Sale/Share of Personal Information and manage your cookie preferences at any time through the privacy controls icon in the bottom-left corner of Our Website.
Authorized Agent: You may designate an authorized agent to make a request under the CCPA on Your behalf. To be able to act, authorized agents must submit proof that they are authorized to act on Your behalf. We may deny requests from claimed authorized agents who do not submit adequate proof that they are authorized to act on Your behalf.
Verifying Requests. To help protect Your privacy and maintain security, We will take steps to verify Your identity before complying with Your requests. For example, for requests to know, delete, and correct We will attempt to match Your identity to the information stored in our files. If We cannot, We will ask You to provide additional identifying information. We will use information You provide in Your request for the purpose of verifying Your identity or authority to make the request.
California Civil Code Section 1798 (California's Shine the Light law) permits California residents with an established business relationship with Us to request information once a year about sharing their Personal Information with Third Parties for the Third Parties' direct marketing purposes.
To make such a request, You can contact Us at privacy@rentptr.com.
California Business and Professions Code Section 22581 allows California residents under the age of 18 who are registered users of online sites, services or applications to request and obtain removal of content or information they have publicly posted.
To request removal of such data, and if You are a California resident, You can contact Us at privacy@rentptr.com, and include the email address associated with Your account.
Be aware that Your request does not guarantee complete or comprehensive removal of content or information posted online and that the law may not permit or require removal in certain circumstances.
We do not provide financial incentives to California Consumers who allow Us to collect, retain, sell, or share their Personal Information. We will describe such programs to You if and when We offer them to You.
If You have questions about Our use of Personal Information, please contact Us by any of the following:
Emailing Us at: privacy@rentptr.com
Sending a letter to the following address:
Premier Truck Rental Attn: Taylor Mann, CFO - 9138 Bluffton Road, Fort Wayne, Indiana 46809
We may update this Supplemental Notice from time to time. When We do so, We will post the updated version of Our Supplemental Notice here.
This privacy policy was last updated on May 14, 2025.